In this article, you will discover the step-by-step process of creating a captivating blog post or news article page.
Video Tutorial:
Blog posts and news articles pages contain important elements that you need to fill out, such as:
Title: The title is the first thing your audience will see. Make sure you add a catchy, accurate, and informative title for your content.
Content: This section is where you can place all the important information about your topic, as well as your headings, quotes, images, etc.
Categories: Categorising your posts makes it easy to filter and organise them for future reference.
Featured Image: The featured image serves as the eye-catching cover image for your post.
Excerpt: An excerpt is a brief introduction to your post. You can choose to add one, however, if none is added, the first few lines from your content will automatically be used.
Author Details: This is where you can mention the name of the author who contributed to the post.
In addition to the basic elements, advanced properties are available for optimising the searchability (or SEO) of your blog post or news article. These properties enhance the visibility and ranking of your content in search engine results.
-
One advanced property is the ability to optimise meta tags and meta descriptions. Meta tags are snippets of text that give info about your page to search engines. By crafting relevant and descriptive meta tags, you can increase the likelihood of your post appearing in search results for related topics.
-
Another advanced property is the ability to add structured data markup to your post. Structured data gives extra info to search engines about the content and context of your page. Adding structured data can help search engines understand your content better and might display rich snippets like star ratings, event details, or recipe info in search results.
-
You can also use advanced linking options to connect your post with team members. This allows for easy navigation between articles and helps create a connected knowledge base. Linking to team members also gives credit to contributors and encourages teamwork in your organisation.
While these advanced properties may require some technical knowledge, they can greatly improve the visibility and reach of your blog post or news article. It's important to explore and use these features to make the most impact with your content and offer a valuable experience for readers.