---
title: 5. How to Create a Blog
description: Learn how to create a blog with these steps. Plus get some useful tips on how to make sure they're optimised.
---

[Skip to content](https://academy.applyflow.com/how-to-create-a-blog#main-content)

English

Show submenu for translations

![](https://academy.applyflow.com/hs-fs/hubfs/New%20HS%20Logo.png?width=200&height=150&name=New%20HS%20Logo.png)

Open main navigation

Close main navigation

- English
  
  Show submenu for translations
- [Contact Applyflow Support](mailto:support@applyflow.com)

[Contact Applyflow Support](mailto:support@applyflow.com)

 How can we help you?

- There are no suggestions because the search field is empty.

1. [Applyflow Resource Hub](https://academy.applyflow.com/?hsLang=en)
2. [Getting started](https://academy.applyflow.com/getting-started?hsLang=en)
3. [Onboarding](https://academy.applyflow.com/getting-started?hsLang=en#onboarding)

# 5. How to Create a Blog

## Learn how to create a blog with these steps. Plus get some useful tips on how to make sure they're optimised.

Video Tutorial:

<iframe data-hsv-src="https://play-ap1.hubspotvideo.com/v/43641125/id/158817427725" referrerpolicy="origin" sandbox="allow-forms allow-scripts allow-same-origin allow-popups" allow="autoplay; fullscreen;" style="position: absolute !important; width: 100% !important; height: 100% !important; left: 0; top: 0; border: 0 none; pointer-events: initial" title="HubSpot Video" loading="lazy" data-hsv-id="158817427725" data-hsv-style="" data-hsv-width="688" data-hsv-height="381" data-hsv-autoplay="false" data-hsv-loop="false" data-hsv-muted="false" data-hsv-hidden-controls="false" data-hsv-full-width="false"></iframe>

1\. Click 'Posts'.

![aa9e0bb5-6e10-4e85-976c-24fe493bbbaf](https://academy.applyflow.com/hs-fs/hubfs/aa9e0bb5-6e10-4e85-976c-24fe493bbbaf.webp?width=500&height=357&name=aa9e0bb5-6e10-4e85-976c-24fe493bbbaf.webp)

2\. On the 'Posts' page, you will see all the different information about each post or blog.

![b53d8c5f-15d1-4dba-964d-764251b2fc90 (1)](https://academy.applyflow.com/hs-fs/hubfs/b53d8c5f-15d1-4dba-964d-764251b2fc90%20(1).png?width=500&height=389&name=b53d8c5f-15d1-4dba-964d-764251b2fc90%20(1).png)

3\. Click 'Add New'.

![1650e601-aab0-44f4-90a8-41a65014d9bd](https://academy.applyflow.com/hs-fs/hubfs/1650e601-aab0-44f4-90a8-41a65014d9bd.png?width=500&height=357&name=1650e601-aab0-44f4-90a8-41a65014d9bd.png)

4\. Input all the necessary parts of the blog starting from the title. 

![04d1a47e-c23e-45ec-b386-b62222c471d9](https://academy.applyflow.com/hs-fs/hubfs/04d1a47e-c23e-45ec-b386-b62222c471d9.png?width=500&height=357&name=04d1a47e-c23e-45ec-b386-b62222c471d9.png)

The title is going to come across as your H1. So make sure you have a keyword in there. For any blog, you want to make sure that you have 4 or 5 strategic words placed in there. 

5\. Utilise the different formats of the text within the blog in the drop down menu.

![60bc8f45-1c04-45a3-90aa-4644bfc41c3d](https://academy.applyflow.com/hs-fs/hubfs/60bc8f45-1c04-45a3-90aa-4644bfc41c3d.png?width=500&height=357&name=60bc8f45-1c04-45a3-90aa-4644bfc41c3d.png)

6\. To add an internal link, just highlight the text and click the link icon. Then paste or type the link you want to use.

![c40ee088-2fa5-42ea-ba5f-4074917b4f2b](https://academy.applyflow.com/hs-fs/hubfs/c40ee088-2fa5-42ea-ba5f-4074917b4f2b.png?width=500&height=356&name=c40ee088-2fa5-42ea-ba5f-4074917b4f2b.png)

![dceca90f-d9fb-431e-a1e2-66f666219f58](https://academy.applyflow.com/hs-fs/hubfs/dceca90f-d9fb-431e-a1e2-66f666219f58.png?width=500&height=357&name=dceca90f-d9fb-431e-a1e2-66f666219f58.png)

7\. Tag the necessary categories that are aligned with the blog or post you're creating.

![68ea2039-9722-481e-93e0-23d43156ce49](https://academy.applyflow.com/hs-fs/hubfs/68ea2039-9722-481e-93e0-23d43156ce49.png?width=500&height=357&name=68ea2039-9722-481e-93e0-23d43156ce49.png)

8\. Click 'Set featured image' to upload the main image of the blog or post.

![6126a021-6995-46fd-891a-c645d4d1dc1b](https://academy.applyflow.com/hs-fs/hubfs/6126a021-6995-46fd-891a-c645d4d1dc1b.png?width=500&height=357&name=6126a021-6995-46fd-891a-c645d4d1dc1b.png)

Make sure to add the image's Alt Text for SEO purposes.

9\. In the 'SEO' section, add your meta data to increase your SEO standing.

![d85289ca-f77f-405a-a17d-630dad303e32](https://academy.applyflow.com/hs-fs/hubfs/d85289ca-f77f-405a-a17d-630dad303e32.png?width=500&height=357&name=d85289ca-f77f-405a-a17d-630dad303e32.png)

10\. Under the 'Content Analysis' section, add your keywords. Make sure to also utilise this tool to cross check if you've completed everything needed for SEO.

![c5277a01-e529-455e-bfb4-ac1a7c56e575](https://academy.applyflow.com/hs-fs/hubfs/c5277a01-e529-455e-bfb4-ac1a7c56e575.png?width=500&height=357&name=c5277a01-e529-455e-bfb4-ac1a7c56e575.png)

11\. Choose if you want to share the post publicly. If you prefer to share it with specific persons only, tag it as Private.

![93c60b11-8d6b-4f3b-a8be-0c2782ba185f](https://academy.applyflow.com/hs-fs/hubfs/93c60b11-8d6b-4f3b-a8be-0c2782ba185f.png?width=500&height=357&name=93c60b11-8d6b-4f3b-a8be-0c2782ba185f.png)

12\. Click 'Social' to manage how your post will appear on your social media channels.

![fdc5c984-8c01-4b0d-9e37-be3a545700f6](https://academy.applyflow.com/hs-fs/hubfs/fdc5c984-8c01-4b0d-9e37-be3a545700f6.png?width=500&height=357&name=fdc5c984-8c01-4b0d-9e37-be3a545700f6.png)

![564a15a7-7ec3-449e-88fe-3824e2bf7505](https://academy.applyflow.com/hs-fs/hubfs/564a15a7-7ec3-449e-88fe-3824e2bf7505.png?width=500&height=357&name=564a15a7-7ec3-449e-88fe-3824e2bf7505.png)

13\. Click 'Preview' to check if everything is as you see fit. Or if there are still necessary changes needed to be done.

![877db65b-5eac-420f-8e32-303f7d0a2202](https://academy.applyflow.com/hs-fs/hubfs/877db65b-5eac-420f-8e32-303f7d0a2202.png?width=500&height=357&name=877db65b-5eac-420f-8e32-303f7d0a2202.png)

14\. Click 'Publish'.

![390c7df4-1711-4a25-80b3-f4ff0e7c34a7](https://academy.applyflow.com/hs-fs/hubfs/390c7df4-1711-4a25-80b3-f4ff0e7c34a7.png?width=500&height=357&name=390c7df4-1711-4a25-80b3-f4ff0e7c34a7.png)

 

- [Troubleshooting](https://academy.applyflow.com/troubleshooting?hsLang=en)
- [General](https://academy.applyflow.com/general?hsLang=en)
- [Getting started](https://academy.applyflow.com/getting-started?hsLang=en#main-content)

    - [Onboarding](https://academy.applyflow.com/getting-started?hsLang=en#onboarding)
- [Integrations](https://academy.applyflow.com/integrations?hsLang=en)
- [Forms](https://academy.applyflow.com/forms?hsLang=en)
- [Page Builder](https://academy.applyflow.com/page-builder?hsLang=en)
- [Menu](https://academy.applyflow.com/menu?hsLang=en)
- [Applyflow Portal](https://academy.applyflow.com/applyflow-portal?hsLang=en#main-content)

    - [Emails](https://academy.applyflow.com/applyflow-portal?hsLang=en#emails)
- [SEO](https://academy.applyflow.com/seo?hsLang=en)
- [Candidates](https://academy.applyflow.com/candidates?hsLang=en)

## Applyflow Technologies Pty Ltd

526/368 Sussex Street, Sydney NSW 2000 Australia

<https://www.linkedin.com/company/applyflow-tech> <https://www.facebook.com/applyflowtech> <https://www.instagram.com/applyflow/> <https://www.youtube.com/@applyflow/> [mailto:support@applyflow.com](mailto:support@applyflow.com)

Copyright © 2025, Applyflow Technologies Pty Ltd

```json
{
  "@context" : "https://schema.org",
  "@type" : "VideoObject",
  "contentUrl" : "https://43641125.fs1.hubspotusercontent-ap1.net/hubfs/43641125/How%20to%20add%20a%20blog%20_%20Loom%20-%2025%20November%202022%20(1).mp4",
  "dateModified" : "2024-02-29T06:27:54.927Z",
  "duration" : "PT5M26S",
  "height" : 708,
  "name" : "How to add a blog _ Loom - 25 November 2022 (1)",
  "thumbnailUrl" : "https://43641125.fs1.hubspotusercontent-ap1.net/hubfs/43641125/How%20to%20add%20a%20blog%20_%20Loom%20-%2025%20November%202022%20(1).mp4/medium.jpg",
  "uploadDate" : "2024-02-29T06:27:47.504Z",
  "width" : 1280
}
```